Art Direction and design for the LEGO Batman Movie packaging, social, video and campaign content.
Role: Art Director, Designer
In 2016, Pepsi was the talk of the summer thanks to the launch of PepsiMoji – their biggest marketing effort in nearly a decade. To support the over 200 unique PepsiMoji bottle designs, TracyLocke created a fully-integrated marketing campaign featuring everything from national tv spots, to digital content, to hyper local billboards, to retailer activation and more. Amazing partners like the NFL, MLB, Pizza Hut and Target helped us get the word out, and we kept the conversation going all summer long on Twitter, Snapchat and Instagram. We even created a breakthrough facial recognition app that let shoppers instantly make their own PepsiMojis.
Role: Senior Art Director
Pepsi asked us to help them launch their limited edition Luke Kuechly collector cans. Luke wasn’t exactly a household name, but we knew the right nickname could change that. And since the best nicknames come from the fans, we created #NicknameLuke. Then we turned it loose on TV, social media and in-store, and let Panthers Nation run with it.
Role: Senior Art Director, Designer
We created the gritty look and feel for this localized campaign for the sponsorship of Mountain Dew, Austin Rivers and the New Orleans Pelicans.
ROLE Art Director/ Designer
PHOTOGRAPHY Jonathan Bachman
LOCATION New Orleans, LA
DATE September 2013
An infographic of one of my favorite Tarentino film, Inglourious Basterds.
The graph takes you through the entire timeline of the movie. The multiple languages, music intensity, drama and amount of deaths made for great things to record and show.
Mystery Circus Board Game
Each player randomly picks a character card (Bearded Lady, Sword Swallower, Animal Tamer, etc.) On each character card is a list of props needed for that specific character. The players must move through out the board collecting prop cards that they need. Mystery cards are also in play which can negatively or positively affect players.
Players can also guess an opponents character at any point in the game. This is done by looking at other players discard prop pile or with the help of the mystery cards.
Object of the Game
Be the first person to the "Main Stage" with all the necessary props needed for your specific character. The first person to make it to the "Main Stage" with all of their props wins the game and the title of "the Greatest Act on Earth! "
Featured on The Dieline.com.
Creative concepts and comps for a new product launch for Pepsi.
With less than 2 weeks until we went live, my team and I delivered a refreshing, crisp Time Square Take over.
Logo development and branding identity for a community housing non profit based in Detroit.