Brief
Remind users that DEWALT is the number one choice for tools because it is the toughest, top-performing brand with the best solutions for all job sites no matter how rugged or remote.
User Insight
“I build buildings from the ground up. I need tools that are up to the job. They will be dropped in mud, thrown across the floor, and worse – I need to know that they'll work every time I pick them up.”
Reason To Believe
No matter how hard the application, dirty the job, or remote the location, DEWALT is tougher and will never let you down.
